Tag Archives: Selling Your Business; Buyer’s Needs and Goals

Understanding How Buyers Think – Key Insights That Can Help You Sell Your Business For the Best Possible Terms

Many years ago, Sun Tzu, one of the greatest and most quoted military strategists of all time, said that one of the keys to winning any war is to “know your enemy.”  In the context of a business sale, this nugget of wisdom applies with equal force: “know your Buyer.” Let me be more specific. [...]

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